Expert Swiss Watch Sales/Services since 1979
NEW / Mission statement
For over 47 years, SWJ has been a trusted name in the luxury watch industry, serving jewelry stores IN the United States, Canada, Mexico, and Australia. Since 1979, SWJ has built our reputation on offering authentic Swiss and American timepieces.. We specialize in the buying, selling, servicing, and customization high-end Swiss and American watches. Every timepiece we sell undergoes a thorough inspection to verify its authenticity & quality to ensuring lasting value and complete confidence in your purchase. We also provide expert watch repair, case and band restoration, and custom diamond enhancements to enhance the beauty of your timepiece.
At SWJ, we want you to purchase with complete confidence, knowing that you're receiving an authentic Rolex that is as represented. That's why every pre-owned watch we sell is backed by a 2-year warranty that includes a 3-day inspection period, giving you the opportunity to verify that your purchase meets all expectations before making your final decision. When you choose SWJ, you're partnering with decades of experience and a commitment to delivering exceptional QUALITY , VALUE & outstanding customer service
Discover Exquisite Jewelry and Watches
Explore our wide range of customized jewelry creations and luxury watch services, including repairs, appraisals, and certified watches. Find the perfect timepiece or unique design to suit your style.
SERVICE MY ROLEX
WHY SERVICE MY WATCH
A typical mechanical watch has over 100 moving parts,with tolerances measured in thousands of a millimeter. There are many contact points of metal to metal and metal pivoting on jewels or (Rubies). Your watch runs 24 hours a day 7 days a week. Every second your watch is running these gears, wheels, pivots, springs are moving together with incredible precision. Over time the oils & greases that lubricate these parts gradually degrades & breakdown this process accelerates the wear. If left to long without proper service (CHANGING THE OIL) the ware to these tiny gears & wheels will be irreversible. Resulting in a BIG parts repair bill.
Also, the gaskets & seals dry out over time & if allowed go to long will eventually harden & crack resulting in the water resistance being compromised. We have all seen what happens to an old rubber bands over time.
Water in your watch is the single worst thing that can happen & salt water is 3x worse. If you should get water in your Rolex you must take action immediately if not sooner !! Take it to a watchmaker ASAP !
We see watches come into our shop that have not been serviced in 10 -15 years ?? I want to think their logic is: "If it ain't broke don't fix it" Unfortunately this is a very bad decision. All mechanical watches require regular service & maintenance basically you are changing the oil. So the choice is simple: "Pay me now or pay me more later". So don't let excess ware or worse yet let a water leak occur due to not servicing your watch. Look at it this way you are preserving a valuable asset that if maintained properly will LAST A LIFETIME & will continue to increase in value.
Vintage Watches & Rare Historic Timepieces
As a vintage watch dealer, we appreciate the history, craftsmanship, and individuality that older watches carry. We help clients discover pieces with real character, from respected Swiss & American companies. Our experience allows us to identify quality watches & then explain the important details to guide buyers toward watches that fit their taste as well as their budget. This blend of knowledge and service makes us a reliable partner for anyone drawn to watches with a rich history on the wrist.
We stock many rare & unique timepieces. Additionally thru our 46 years in business we have accumulated a network of vintage watch dealers that can help us source that classic one a kind future heirloom. Please feel free to contact us with any request you may have.
Frequently Asked Questions
Have questions about our watches, services, or buying and selling process? Here are some of the most common questions we receive to help you get quick and clear answers.
WHAT IF MY WATCH GETS WET ?
Water is one of the worst things that can happen to your Rolex. If you notice even a small amount of moisture or a foggy crystal, do not ignore it. Take immediate action and have your watch inspected by a professional watchmaker as soon as possible.
Do not unscrew the crown or place the watch in direct sunlight or on a heat source. Exposing the inside of the watch to air can accelerate oxidation and corrosion, potentially causing serious damage to the movement.
Even if the fog disappears and your watch continues to run normally, do not assume the problem is gone. Moisture can remain inside the watch and continue causing corrosion over time. Eventually, this can lead to movement failure and a potentially expensive repair.
BOTTOM LINE: DON'T IGNORE WATER OR MOISTURE DAMAGE. Have your Rolex professionally inspected immediately.
WHAT ABOUT SERVICING MY OLDER ROLEX?
Older Rolex watches from the 1960s, 1970s, and early 1980s require special attention when it comes to servicing and repairs. Why? Because Rolex no longer supports many of the movements used in these vintage models, meaning replacement parts are no longer readily available directly from the manufacturer.
So, you may ask: "How do I get my vintage Rolex serviced?"
The good news is that parts are still available, but they often have to come from existing inventories and independent sources. As a watch gets older, the supply of replacement parts for that particular model becomes increasingly limited.
Fortunately, we have been servicing Rolex watches for over 46 years and have accumulated an extensive inventory of vintage Rolex parts. However, we don't have every part for every model. When a specific part isn't in our inventory, we may need to source it through other suppliers, and those parts can be extremely expensive.
I was recently discussing the price of a vintage part with an old watchmaker friend. His response was:
"If he doesn't want to pay for the part, he can always make a paperweight out of it."
That pretty much says it all.
Don't Wait Too Long to Service Your Vintage Rolex
Vintage watch parts are limited, and the parts already inside your watch will eventually wear out. The longer you wait, the greater the possibility that necessary replacement parts may become difficult—and expensive—to find.
Don't let your vintage Rolex become a paperweight. Have it professionally serviced before it's too late.
What does your repair service include?
Our watch repair service at Southwest Jewel is comprehensive, precise, and focused on quality. We use genuine factory parts whenever available to help ensure the accuracy, reliability, and longevity of your timepiece.
Every watch is handled with meticulous attention to detail by experienced professionals. Our repair services are backed by a 1-year warranty, giving you confidence that your luxury timepiece is in expert hands.
Whether your watch needs a minor adjustment, routine service, mechanical repair, or complete restoration, we are committed to returning it to optimal working condition.
We also specialize in dial restoration, including restoring older, faded, or water-damaged dials when appropriate.
Trust your luxury timepiece to experienced professionals. Contact Southwest Jewel today to schedule your watch repair or restoration service.
CAN I LEAVE A BATTERY IN MY WATCH AFTER IT GOES DEAD ?
It's not unusual for a quartz watch to stop working. In most cases, the battery has simply reached the end of its life and needs to be replaced.
The problem occurs when a watch is left unattended for years with a dead battery inside. Over time, the battery can leak corrosive material, which can spread into the movement and cause serious or even irreversible damage.
If you don't wear your quartz watch regularly, don't leave it sitting for years with an expired battery. Have the battery replaced or removed rather than allowing it to remain inside the watch indefinitely.
We also recommend using high-quality, reputable watch batteries. Some inexpensive replacement batteries may have a higher risk of leakage, potentially resulting in costly movement damage.
Bottom Line:
Never leave a dead or expired battery inside your watch for an extended period of time. A simple battery replacement can help prevent unnecessary damage and potentially expensive repairs.
If your quartz watch has stopped, bring it to a professional watchmaker for inspection and battery replacement.
HOW ARE YOUR AFTERMARKET BEZELS & DIALS MAKE?
Our bezels are precision-machined to Swiss standards for an exact fit. We use 14K gold with a color close to 18K and carefully matched natural diamonds.
Our diamond dials are made using original Rolex factory dials, keeping the original factory color rather than using refinished or aftermarket dials.
Quality matters. Ask your supplier: Is the dial an original factory dial, and has it been refinished?
How does your approval memo program work?
At SWJ, our 3-day approval memo program gives you time to evaluate your high-value watch before making a final decision.
If the watch doesn't meet your expectations, you can return it—no problem.
Give us a call to learn more about our approval memo program.
Please note: Customer is responsible for shipping costs.
