Expert Swiss Watch Sales/Services
Serving The Trade Since 1979
Mission statement
For over 47 years, SWJ has been a trusted name in the luxury watch industry, serving jewelry stores in the United States, Canada, Mexico, and Australia. Since 1979, SWJ has built our reputation on offering authentic Swiss and American timepieces.. We specialize in the buying, selling, servicing, and customization of high-end Swiss and American watches. Every timepiece we sell undergoes a thorough inspection to verify its authenticity & quality to ensuring lasting value and complete confidence in your purchase. We also provide expert watch repair, case and band restoration, and custom diamond enhancements to increase the beauty & value of your timepiece.
At SWJ, we want you to purchase with complete confidence, knowing that you're receiving an authentic Rolex that is as represented. That's why every pre-owned watch we sell is backed by a 2-year warranty that includes a 3-day inspection period, giving you the opportunity to verify that your purchase meets all expectations before making your final decision. When you choose SWJ, you're partnering with decades of experience and a commitment to delivering exceptional QUALITY , VALUE & outstanding customer service
SERVICE MY ROLEX
WHY SERVICE YOUR WATCH
A typical mechanical watch has over 100 moving parts, with tolerances measured in thousands of a millimeter. There are many contact points of metal to metal and metal pivoting on jewels or Rubies. Your watch runs 24 hours a day 7 days a week. Every second your watch is running these gears, wheels, pivots, springs are moving together with incredible precision. Over time the oils & greases that lubricate these parts gradually degrades & breakdown this process accelerates the wear. If left to long without proper service (change oil) the wear too these tiny gears & wheels will be irreversible, resulting in a big parts repair bill.
Also, the gaskets & seals dry out over time & if allowed go to long will eventually harden & crack resulting in the water resistance being compromised. We have all seen what happens to an old rubber bands over time.
Water in your watch is the single worst thing that can happen & salt water is 3x worse. If you should get water in your Rolex you must take action immediately, if not sooner ! Take it too a watchmaker ASAP !
We see watches come into our shop that have not been serviced in 10 -15 years ?? I want to think their logic is: "If it ain't broke don't fix it" Unfortunately, this is a very bad logic. All mechanical watches require regular service & maintenance basically you are changing the oil. So the choice is simple: "Pay me now or pay me more later". So don't let excess wear or worse yet, let a water leak occur due to not servicing your watch. Look at it this way, you are preserving a valuable asset that if maintained properly will last a lifetime & will continue to increase in value.
Vintage Watches & Rare Historic Timepieces
As a vintage watch dealer, we appreciate the history, craftsmanship, and individuality that older watches carry. We help clients discover watches with real character, from respected Swiss & American companies. Our experience allows us to identify quality watches & then explain the important details to guide buyers toward watches that fit their taste as well as their budget. This blend of knowledge and experience makes us a reliable partner for anyone drawn to watches with a rich history on the wrist.
We inventory many rare & unique timepieces. Additionally, through our 47 years in business, we have accumulated a network of vintage watch dealers that can help us source that classic, one a kind future heirloom. Please feel free to contact us with any request you may have. We also purchase your vintage heirlooms. Please contact us for details.
Frequently Asked Questions
Have questions about our watches, services, or buying and selling process? Here are some of the most common questions we receive to help you get quick and clear answers.
WHAT IF MY WATCH GETS WET ?
Water is one of the worst things that can happen to your Rolex. If you notice even a small amount of moisture or a foggy crystal, do not ignore it. Take immediate action and have your watch inspected by a professional watchmaker immediately if not sooner
Do not unscrew the crown or place the watch in direct sunlight or on a heat source. Exposing the inside of the watch to air can accelerate the oxidation and corrosion process & eventually causing serious damage to the movement. Don't leave the water more than 1-2 days max or irreversible, damage will occur !
SALT water is 3x worse.
Even if the fog disappears and your watch continues to run, do not assume the problem is solved. The moisture will remain inside the watch & the corrosion is like cancer & will continue slowly & eventually this will lead to movement failure and a very $ Expensive $ Repair Bill $ .
BOTTOM LINE: Don't ignore water or moisture in your watch. Have your Rolex professionally inspected immediately & moisture removed.
SERVICE MY ROLEX
Older Rolex watches from the 1960s, 1970s, and early 1980s require special attention when it comes to servicing and repairs. Why? Because Rolex no longer supports these movements, meaning replacement parts are no longer available directly from the manufacturer Rolex.
So, you may ask: "How do I get my older Rolex serviced?"
The good news is that parts are still available, but they have to come from existing inventories and independent sources rather than Rolex.
Fortunately, we have been servicing Rolex watches for over 47 years and have accumulated an extensive inventory of vintage Rolex parts. However, we don't have every part for every watch. When a specific part isn't in our inventory, we must source them through alternate suppliers, and those parts can be $ Expensive $ and Difficult & Time Consuming to find.
I was recently complaining to a ol' watchmaker friend of mine about the price he was charging for a vintage part he was selling me. His response was:
"If he doesn't want to pay for the part he can always make a paper weight of it"
That pretty much says it all!
Don't let your vintage Rolex become a paperweight have it professionally serviced regularly.
(EVERY 3-4 YRS ).The longer you wait the more expensive it can become.
WHAT DOES SWJ'S REPAIR SERVICE INCLUDE ?
Our watch repair service at Southwest Jewel is comprehensive, precise, and focused on quality. We use genuine factory parts whenever available to help ensure the accuracy, reliability, and longevity of your timepiece.
Each watch is handled with meticulous attention to detail by experienced factory trained professionals. Each watch is completely disassembled & inspected for worn or defective parts. It is then reassembled & the special Swiss oils & grease are applied to all gears, springs, jewels & wear points. Once assembled it is checked & timed to Swiss timing standards. All gasket & seals are replaced & the watch is check to insure it is waterproof. The case, band and claps are polished to factory new finish. So whether your watch needs a minor adjustment, routine service or complete restoration, we are committed to returning it to optimal working condition.
We also offer dial refinishing & restoration of older, faded, or water-damaged dials. Trust you luxury timepiece to experienced professionals. Our repair service is backed by a 1-year warranty.
LEAVE BATTERY IN YOUR WATCH
It's not unusual for a quartz watch to stop working. In most cases, the battery has simply reached the end of its life and needs to be replaced.
The problem occurs when a watch is left unattended for years (3-4) with a dead battery inside. Over time, the battery will leak corrosive acid, which can spread into the movement dial & hands and cause serious & irreversible damage.
If you don't wear your quartz watch , don't leave it sitting for years with an expired battery. Have the battery replaced or removed rather than allowing it to remain inside the watch indefinitely.
Bottom Line: Never leave a dead or expired battery inside your watch for an extended period of time (3-4 YRS).
If your quartz watch has stopped, bring it to a professional watchmaker for inspection and battery replacement.
HOW ARE OUR BEZELS & DIALS MADE
Our bezels are die struck & precision-machined to Swiss standards for an exact fit. ( + or - .02 ) Bottom line they fit no- excuses. Some suppliers use cast bezels & some use cast in place bezels this is not quality. A bezel must have a small amount of flex. Cast bezels don't flex properly and can break.
Our diamond dials are made using factory original Rolex dials with the original factory color. Many times we use the customer's (add ' to cusromers) dial & apply our diamonds (VVS-G Single Cuts) Some suppliers use refinished dials, some supplier use Chinese dials & add their diamonds. What you have is totally fake non-original dial.
QUALITY MATTERS. Ask your current supplier:
• Are you using original factory dials or Chinese dials
• Have your dials been refinished or are they factory original color.
• Are your bezels cast, cast in place or die struck.
Make sure you are getting the quality you are supposedly paying for. This is why we ask for a dial exchange, to keep watch original.
Due to the cost of gold we use 14K with VS-2 - SI-1 natural diamonds matched makes/colors.
We also offer 18K- VVS bezels on request.
HOW DOES YOUR APPROVAL MEMO PROGRAM WORK ?
SWJ offers a 3 day approval memo program giving you time to evaluate your high value watch before making a final decision.
If the watch doesn't meet your expectations, you can return it—no problem.
Give us a call to learn more about our approval memo program.
PLEASE NOTE : Customer is responsible for shipping costs.
